Retail

Rutherford Crossing

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Regional Data (35, 45, and 60 Minute Drive Times)

Local Data (1, 3, and 5 Mile Radii)


Workforce

 Occupation
Retail Salespersons
Cashiers
Freight & Stock Movers, Hand
Combined Food Prep and Serving Workers
Supervisors of Food Preparation & Serving Workers
 Current  Employment* 10,468  8,521   6,003   6,553   252  
 Entry** $8.57  $7.93   $9.45   $7.93   $9.90  
 Experienced** $13.81   $9.79   $14.16   $9.42   $19.21  
 Median** $10.77   $8.74   $12.59   $8.78   $15.93  

*JobsEQ Occupation Snapshot, employment as of 4Q2016 (Frederick County Workforce Draw Area of 45 miles)
**JobsEQ Occupation Wages, wage data from BLS as of 2015 (Winchester MSA (Winchester, Frederick County, Hampshire County))

Regional Demographic Data (35, 45, and 60-minute drive times)


Exit 310 (Kernstown Area)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2017 307,930   440,134   1,093,857  
Projected Population 2022 332,085   480,037   1,191,531  
Households 2017 115,404   166,312   393,789  
Households 2022 125,213   180,725   427,108  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

69,981 (33.3%)   103,800 (34.1%)   312,717 (42.60%)  
Average Household Income $76,200   $79,557   $98,421  
Median Household Income $59,054   $60,544   $75,280  
Per Capita Income $29,174   $30,416   $35,749  
Retail Potential within Trade Area $3,791,902,171   $5,679,032,518   $16,309,818,253  
Retail Sales $4,363,256,084   $6,044,712,416   $14,656,961,194  
Retail Gap* -$571,353,913   -$365,679,898   -$1,652,857,059  
Food & Drink Potential $402,227,705   $602,966,558   $1,771,709,115  
Food & Drink Sales $417,567,786   $586,204,499   $1,468,718,944  
Food & Drink Gap* -$15,340,081   $16,762,059   $302,990,171  

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2017 317,003   465,219   1,082,548  
Projected Population 2022 346,860   506,799   1,189,160  
Households 2017 119,678   175,599   392,212  
Households 2022 130,455   190,641   428,626  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

73,629 (33.8%)   110,084 (34.30%)  

321,268 (43.8%)  

Average Household Income $76,904   $80,354   $101,247  
Median Household Income $59,399   $60,747   $77,657  
Per Capita Income $29,317   $30,715   $36,945  
Retail Potential within Trade Area $3,962,750,492   $6,037,681,059   $16,686,818,357  
Retail Sales $4,546,202,433   $6,516,329,969   $15,042,131,718  
Retail Gap* -$583,451,941   -$478,648,910   $1,644,686,639  
Food & Drink Potential $421,167,751   $643,012,593   $1,814,476,586  
Food & Drink Sales $441,387,573   $623,389,211   $1,538,500,043  
Food & Drink Gap* -$20,219,821   $19,623,382   $275,976,543  

Exit 315 (Berryville Avenue/Route 7)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2017 340,932   522,620   1,154,590  
Projected Population 2022 374,433   567,403   1,262,572  
Households 2017 128,187   197,407   422,514  
Households 2022 140,243   213,592   459,678  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

80,036 (34.2%)   125,126 (34.70%)   344,395 (43.9%)  
Average Household Income $87,725   $91,487   $114,574  
Median Household Income $60,231   $60,569   $76,954  
Per Capita Income $29,600   $30,976   $36,914  
Retail Potential within Trade Area $4,296,064,528   $6,823,894,612   $17,771,611,368  
Retail Sales $4,716,935,867   $7,690,670,999   $17,340,897,456  
Retail Gap* -$420,871,339   -$866,766,387   $430,713,912  
Food & Drink Potential $456,982,484   $728,477,169   $1,936,007,986  
Food & Drink Sales $471,417,253   $748,828,780   $1,771,619,483  
Food & Drink Gap* -$14,434,769   -$20,381,611   $164,388,503  

Exit 317 (Rutherford Crossing/Stephenson)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2017 355,044   523,252   1,067,934  
Projected Population 2022 367,418   565,945   1,165,146  
Households 2017 126,437   196,894   392,811  
Households 2022 138,141   212,342   426,540   

Education Attainment 
- Age 25+
- Associate's Degree or Higher

77,487 (33.6%)   120,643 (33.3%)   306,797 (42.1%)  
Average Household Income $76,894   $78,663   $97,432  
Median Household Income $59,500   $59,308   $73,824  
Per Capita Income $29,323   $29,968   $36,139  
Retail Potential within Trade Area $4,189,337,820   $6,641,123,140   $16,138,228,026  
Retail Sales $4,958,373,067   $7,473,001,882   $14,389,476,176  
Retail Gap* -$769,035,247   -$831,878,742   $1,748,751,850  
Food & Drink Potential $444,745,788   $706,402,046   $1,747,467,457  
Food & Drink Sales $476,680,228   $701,563,373   $1,533,494,702  
Food & Drink Gap* -$31,934,440   $4,838,673   $213,972,755  

Intersection of Rt. 50 & Rt. 37 (Winchester Medical Center Area)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2017 284,809   444,013   909,788  
Projected Population 2022 310,766   482,580   987,787  
Households 2017 107,642   167,539   333,303  
Households 2022 117,029   181,419   360,386  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

64,720 (33.0%)   101,030 (33.0%)   248,798 (40.10%)  
Average Household Income $75,017   $76,741   $94,146  
Median Household Income $58,267   $58,731   $70,776  
Per Capita Income $28,703   $29,374   $34,786  
Retail Potential within Trade Area $3,488,989,144   $5,546,130,619   $13,273,537,732  
Retail Sales $4,197,568,478   $6,355,344,720   $12,063,652,726  
Retail Gap* -$708,579,334   -$809,214,935   $1,209,885,006  
Food & Drink Potential $369,566,374   $586,918,433   $1,433,113,070  
Food & Drink Sales $398,025,007   $607,260,267   $1,208,107,365  
Food & Drink Gap* -$28,458,633   -$20,341,834   $225,005,705  

Data as of September 5, 2017

Local Demographic Data (1, 3, and 5-mile radii)


Exit 310 (Kernstown Area)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2017 1,379   25,914   57,829  
Projected Population 2022 1,438   27,084   60,214  
Households 2017 621   9,814   22,090  
Households 2022 645   10,210   22,923  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

345 (37.2%)   6,928 (39.9%)   15,890 (40.8%)  
Average Household Income $85,871   $80,588   $80,548  
Median Household Income $77,864   $69,406   $62,690  
Per Capita Income $34,722   $30,434   $31,194  
Retail Potential within Trade Area $22,893,574   $336,561,791   $759,603,626  
Retail Sales $146,005,974   $1,030,994,815   $1,741,870,739  
Retail Gap* -$123,112,400   -$694,433,024   -$982,267,113  
Food & Drink Potential $2,530,807   $36,992,955   $82,377,075  
Food & Drink Sales $7,055,876   $73,659,148   $150,802  
Food & Drink Gap* -$4,525,069   -$36,666,193   -$68,425,589  

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2017 4,936   48,304   69,381  
Projected Population 2022 5,088   49,656   72,008  
Households 2017 1,472   18,497   26,097  
Households 2022 1,521   18,959   26,976  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,154 (39.6%)   12,067 (37.3%)   18,034 (38.7%)  
Average Household Income $82,064   $72,100   $77,713  
Median Household Income $65,761   $53,741   $60,141  
Per Capita Income $29,048   $28,512   $29,907  
Retail Potential within Trade Area $51,144,474   $569,512,783   $863,154,057  
Retail Sales $567,884,817   $1,629,872,086   $2,114,831,150  
Retail Gap* -$516,740,343   -$1,060,359,303   -$1,251,677,093  
Food & Drink Potential $5,601,987   $62,040,103   $94,061,666  
Food & Drink Sales $50,364,453   $150,940,979   $190,001,436  
Food & Drink Gap* -$44,762,466   -$88,900,876   -$95,939,770  

Exit 315 (Berryville Avenue/Route 7)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2017 11,842   46,181   62,828  
Projected Population 2022 12,227   47,793   65,760  
Households 2017 4,482   17,297   23,822  
Households 2022 4,612   17,834   24,869  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,873 (23.8%)   11,688 (38.0%)   16,125 (37.8%)  
Average Household Income $59,525   $74,876   $75,344  
Median Household Income $49,496   $55,970   $56,352  
Per Capita Income $23,022   $28,910   $29,347  
Retail Potential within Trade Area $117,066,400   $552,518,191   $767,875,873  
Retail Sales $194,535,574   $1,323,994,732   $1,968,853,732  
Retail Gap* -$77,469,174   -$771,476,541   $1,200,977,859  
Food & Drink Potential $12,603,271   $60,101,822   $82,950,292  
Food & Drink Sales $22,980,943   $137,381,734   $183,174,459  
Food & Drink Gap* -$10,377,672   -$77,279,912   -$100,224,167  

Exit 317 (Rutherford Crossing/Stephenson)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2017 356   27,743   58,388  
Projected Population 2022 372   29,405   61,190  
Households 2017 153   10,727   22,029  
Households 2022 160   11,345   23,033  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

66 (25.6%)   6,058 (31.8%)   15,095 (38.0%)  
Average Household Income $75,622   $65,457   $76,238  
Median Household Income $51,453   $48,651   $56,706  
Per Capita Income $28,903   $26,167   $29,693  
Retail Potential within Trade Area $4,913,152   $307,174,261   $718,909,234  
Retail Sales $87,082,473   $539,785,657   $1,602,568,525  
Retail Gap* -$82,169,321   -$232,611,396   -$883,659,291  
Food & Drink Potential $524,321   $32,640,346   $77,476,355  
Food & Drink Sales $9,366,287   $68,539,008   $157,220,647  
Food & Drink Gap* -$8,841,966   -$35,898,662   -$79,744,292  

Intersection of Rt. 50 & Rt. 37 (Winchester Medical Center Area)

 
Primary - 1 Mile Radius
Secondary - 3 Mile Radius
Tertiary - 5 Mile Radius
Population 2017 2,262   30,938   56,616  
Projected Population 2022 2,314   31,739   58,342  
Households 2017 862   12,229   21,730  
Households 2022 878   12,500   22,337  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

990 (58.4%)   8,118 (38.4%)   14,676 ($75,527)  
Average Household Income $122,851   $70,328   $75,527  
Median Household Income $81,852   $49,813   $55,878  
Per Capita Income $48,115   $29,129   $29,879  
Retail Potential within Trade Area $43,852,957   $366,785,090   $698,468,363  
Retail Sales $48,859,755   $1,013,703,407   $1,970,522,763  
Retail Gap* -$5,006,798   -$646,918,317   -$1,272,054,400  
Food & Drink Potential $4,698,161   $39,777,299   $75,732,399  
Food & Drink Sales $6,878,296   $101,974,585   $181,838,362  
Food & Drink Gap* -$2,180,135   -$62,197,286   -$106,105,963  
*A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales

Source: Esri and Infogroup. Retail MarketPlace 2017 Copyright 2017 Infogroup, Inc. 
Data as of September 5, 2017

Targeted Sub-Sectors

  • Specialty Retailers
  • Causal Dining Restaurants
  • Fast Casual Restaurants

Employment Data

Employed in Retail Trade Sector:

Frederick County 3,729
Winchester MSA (VA Portion) 8,517
Winchester MSA 8,695

Industry Turnover Rate

Winchester MSA 10.5% 
JobsEQ Workforce Characteristics, 4 Quarters Ending 3Q2014 

Just a few of the shopping options available in Winchester-Frederick County, VA.

Grocery

Aldi | Costco | Farmers Markets | Foodmaxx | Fresh Market | Harvest Moon Natural Foods | Lidl | Martin's Food Market | Sharp Shopper | Shop n' Save | Target | Walmart

Large Chains

Bed,Bath & Beyond | Best Buy | Camping World | Carter's | Costco | DICK'S Sporting Goods | Five Below | Gander Mountain | Hobby Lobby | HomeGoods | Home Depot | Kohl's | Lowe's | Michaels | Party City | Petco | PetSmart | Pier One Imports | Ross | Staples | Target | TJMaxx | Walmart

Creekside Station

LOFT | Chico's | D'vine Wines & Beer | Jos. A. Bank | Shenandoah Fine Chocolates | Solely Comfort Footware | Talbots | Wild Birds Unlimited

Apple Blossom Mall

American Eagle Outfitters | Bath & Body Works | Belk | Charlotte Russe | Finish Line | GNC | Gymboree | Hollister Co. | JCPenney | Justice | New York & Company | PacSun | Sears | The Children's Place | Victoria's Secret

Around Town

Advance Auto Parts | AutoZone | Thrift & Vintage Stores | Gore's Fresh Meats & Deli | Lantz's Pharmacy & Gifts | Miller Ace Hardware | Miller House | Nibblins | Solenberger's True Value Hardware | Total Image & Workingman's Store | Winchester ReStore

Your Move. Our Commitment.

Frederick County
Economic Development Authority
45 E. Boscawen St.
Winchester, VA 22601

© Frederick County Economic Development Authority